If there is one car company that is not showing any effects of recession, Hyundai Motors has to be it. While other companies are closing down, Hyundai is opening new ones. The Korean car company is making the most of a bad situation with some innovative thinking. And they’re moving up the automotive ranks because of it.

Hyundai is viewed by many as a rising star, backed by ever-improving products with solid five-year warranties. They recently leapfrogged into fifth place – behind Toyota, GM, Ford and Volkswagen – on the market. Locally, Vernon Hyundai is lapping up this wave of success through its recently opened Hyundai dealership.

The $6 million, 17,000 square-foot dealership has more options than a luxury sedan – a cutting-edge service department, wash bay exclusive for customer vehicles, drive through reception, customer lounge with Internet access and leather seating.

Hyundai just finished rolling out seven new models over seven consecutive years, and they are set to repeat the cycle, including several new hybrid options. The mid-range Hyundai Genesis just won North American Car of the Year at the Detroit Auto Show, as well as Canadian Car of the Year.

(Source) Vernon Morning

Tags: american car, bad situation, canadian car, car company, car of the year, customer lounge, customer vehicles, detroit auto, edge service, gm ford, hybrid options, hyundai dealership, hyundai motors, innovative thinking, korean car, leather seating, mid range, recession, rising star, seven consecutive years

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The automobile industry is not all about sales and showing off the classy new cars we see today. Apparently, Hyundai Motors has gone beyond that and it includes giving back in a charitable way. The 2009 Hyundai Hope on Wheels Tour will visit 30 children’s hospitals across the country to donate $1.3 million to support pediatric cancer research.

On Tuesday, April 7th, representatives from Hyundai and Hope on Wheels gathered at Hyundai’s U.S. manufacturing plant in Montgomery, Alabama to greet the 2009 Hyundai Hope on Wheels Santa Fe vehicle as it rolled off the assembly line.

In addition to speeches and a ceremonial check presentation of the $1.3 million donation to pediatric cancer research, 11-year-old Samantha Heim, the Hyundai Hope on Wheels national youth ambassador, led children from the local chapter of The Leukemia & Lymphoma Society in a special Handprint Ceremony.

During the Handprint Ceremony, which Hope on Wheels conducts at each hospital it visits, children place their handprints in colorful paint on the 2009 Hyundai Santa Fe, the official vehicle of the Hope on Wheels Tour, to commemorate their brave battles with pediatric cancer.

(Source) Press

Tags: automobile industry, handprints, hospitals, Hyundai, hyundai motors, hyundai santa fe, leukemia, leukemia lymphoma society, lymphoma, manufacturing plant, new cars, pediatric cancer research, speeches, wheels

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Hyundai doesn’t miss a detail in their lengthy announcement of the new ix-onic concept compact SUV that the company is building on. With a body that comes in at 173 inches long, 73 inches wide and 65 inches tall, the ix-onic isn’t bigger than the C-segment hatchbacks like the VW Golf.

Hyundai says the ix-onic has “an imposing stance and road presence.” What’s might be more impressive to the green-minded is that the ix-onic features stop-start and has the first installation of Hyundai’s new 1.6-litre GDi turbo four-cylinder petrol engine that emits 149 g/km of CO2.

Here is a video of that iconic ix-onic concept car from Hyundai Motors.

Tags: co2, compact suv, concept car, Geneva, hatchbacks, Hyundai, hyundai motors, vw golf

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If you think Hyundai Motors was crazy investing a lot on advertising during the Super Bowl, wait until you hear this one. Apparently, Hyundai is not slowing down and announced that they will launch its first national advertising campaign on Oscar Night with eight total spots airing on ABC’s telecast of the 81st Annual Academy Awards.

Building on the momentum of Hyundai’s Super Bowl advertising, Hyundai will again communicate three major initiatives during its airtime, including a significant addition to the innovative Hyundai Assurance program called “Hyundai Assurance Plus,” the “2009 North American Car of the Year” award garnered by the Hyundai Genesis, and the launch of the exciting new Hyundai Genesis Coupe. Hyundai has secured seven 30-second ads and one 60-second ad that will air during the Oscar ceremony.

All-new ads announcing the launch of Hyundai Assurance Plus will debut during the telecast. Hyundai Assurance Plus extends the security offered by the Hyundai Assurance program by adding 90 days of payment relief to the existing protection plan for consumers that finance or lease a new Hyundai between Feb. 23 and April 30.

(Source) Press

Tags: car of the year, coupe hyundai, Genesis, hyundai motors, new hyundai, oscar night, oscars

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The Super Bowl may be over but it looks like Hyundai Motors is not showing any signs of slowing down as far as its advertising plans are concerned. In fact, Hyundai will be power Jack Bauer of “24” with its 2009 North American Car of the Year, the Genesis sedan.

“Our partnership with FOX and its hit show ‘24′ provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan,” said Chris Perry, director of marketing communications, Hyundai Motor America. “The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world.”

Tags: Genesis, Hyundai, hyundai motor, hyundai motor america, hyundai motors, jack bauer

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Another company that has been reportedly trying to survive the odd economic times is Hyundai Motors and affiliate Kia Motors. Unlike in previous months where exported cars were striking in numbers, car exports plunged last month due to the worsening economic slowdown.

Exports of Korean-built cars, led by Hyundai and Kia, to the Central and South American market fell 71.4 percent to 7,161 vehicles in January, compared with 25,090 units a year ago. Shipments by Hyundai and Kia to the Eastern European market dropped 64.2 percent on an annual basis to 6,126 units during the same period.

Meanwhile, Hyundai and Kia exported 35,898 vehicles produced in Korea to the North American market last month, down 35.4 percent from a year ago.

(Source) JoongAng Daily

Tags: car exports, Cars, economic slowdown, Hyundai, hyundai motors, KIA, kia car, kia motors, Korea

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Hyundai Mobis, an affiliate of Hyundai Motors Co., has announced that they will be spend about $146 million on research and development projects this year. Majority of the spending will be made on developing parts for hybrid vehicles and so-called “intelligent” cars that can communicate with drivers and mobilize various ’smart’ features.

That is quite a forecast and quite a hefty sum to invest considering the hard times we are in. But then again, the itinerary of Hyundai Mobis for its vehicular development seems to be directed more towards a budding improvement in the economy. Apparently, they want to be the first as soon as the economy does pick up.

(Source) Auto Channel

Tags: hybrid vehicles, Hyundai, hyundai mobis, hyundai motors

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Digital HD Radio is the latest technology that Hyundai Motors America has added to their line of vehicles. The HD Radio system allows drivers to receive digital transmissions from local radio stations with crystal-clear sound quality. HD Radio technology also allows radio stations to broadcast alternative programming on the same frequency, and this programming can be received with Hyundai’s HD Radio receiver.

“HD Radio technology is another example of how Hyundai enhances the in-vehicle experience for our customers,” said Scott Margason, national manager, Product Development, Hyundai Motor America. “With our state-of-the-art audio systems, Hyundai is quickly becoming an in-vehicle entertainment leader.”

Highlights of the HD Radio Broadcasts include:

HD2/HD3 multicast channels, which dramatically expand the amount and diversity of radio content by allowing multiple channels of programming to be broadcast over a single FM frequency

Data services, such as text information (e.g., artist names and song titles)

Static-free, crystal-clear reception on both AM and FM

No subscription fee

(Source) Press

Tags: audio entertainment, digital transmissions, hd radio receiver, hyundai motor, hyundai motor america, hyundai motors, radio system, sound quality

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Hyundai Motors has announced the launching of its all-new 2009 Sonata Transform, an upgraded version of the internationally acclaimed luxury sedan.

The all-new Sonata Transform boasts of a wide variety of features that include:

• All new alloy wheels
• Smart key which incorporates remote door opening
• Keyless ignition and engine immobilizer
• New head and tail lights
• Six airbags for enhanced safety for both driver and occupants
• Separate climate control for driver and passenger
• Steering remote control for the audio
• MP3 player with USB and Auxiliary port
• Complete leather pack which includes seats, steering wheel and gear knob.

The newly launched Sonata Transform offers one of the best packages in terms of safety features as it comes loaded with several Active and Passive safety systems like Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), six airbags (dual front, side and curtain airbag), seat belt pre-tensioner with load limiter.

An attractive buy in the market for people who love to ride in luxury.

(Source) PR Domain

Tags: airbags, anti lock braking system, hyundai motors, keyless ignition, lock braking system, safety features, Sonata, steering wheel

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When General Motors pulled out its advertising spots for the upcoming Super Bowl, you may have noticed a lot of foreign car manufacturers brimming with joy. For one, they can now get better exposure and more slots in promoting their vehicles and it looks like Hyundai Motors is taking clear advantage of that.

Aside from getting another slot, Hyundai is working on all cylinders to push its Hyundai Genesis Coupe to the max. With so much viewers bound to be watching the game, better placement of commercials that can help build on the lackadaisical showing they had when it was first aired in 2008.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

Watch out for it!

Source

Tags: car manufacturers, commercials, foreign car, General Motors, Genesis, Hyundai, hyundai motors, racetrack, super bowl, tires

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