Various groups have been aiming to educate consumers on whether they are eligible for the much publicized “Cash for Clunkers” program but now Polk offers a new solution that can possibly get right down to which vehicles are actually eligible, saving people the trouble of being turned down and wasting their time.
Polk’s new custom solution is a predictive model created by taking into account a vehicle’s age, category, current market value and EPA combined fuel economy. It enables focused targeting of consumers most likely to qualify for the Cash for Clunkers program.
“Polk has followed the Cash for Clunkers concept since it was introduced and has created a robust resource to help our customers target qualifying households that may benefit from this government program. Ultimately, it’s about selling new vehicles,” said Lonnie Miller, director of industry analysis at Polk. “We forecast that the U.S. will see roughly 200,000 additional sales this year due to the Cash for Clunkers program.”
(Source) Press
Tags: consumers, households, new solution, new vehicles, program source, vehicle eligibility