For marketing and promotional purposes, Toyota will always be there. And the latest partnership that the Japan-based car manufacturing company has gotten itself into is with the Indianapolis Colts as it formally became the official vehicle for the football team this coming season.
Among the highlights of this deal include:
- Toyota vehicle displays at all entrances to the Lucas Oil Stadium
- Toyota Zone seating area in the stadium’s Northeast corner
- Sponsorship of the starting line-up announcements, as well as Tri-vision, Jumbotron and concourse signage
- Toyota advertisements to be aired during the full season on radio and pre-season on television
Another highlight that will certainly make Colt fans jump for joy is the opportunity to win Toyota Zone tickets by registering at any of the 11 Central Indiana Toyota dealers. Fans attending each home game will have the chance to win two tickets to the next home game in a text-to-win contest.
(Source) Press
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