After a tumultuous couple of months clouding the popular car brand, General Motors is now ready to stand up once again, starting a new chapter with a new and supposedly better GM in the U.S. auto industry. Among the highlights of the new GM include leaner greener models and now 61% owned by the U.S. government.

The debts have been cleared and the business continues. But if GM is not careful in its strategic approach, they may end up falling short of attaining goals they have. Apparently, these are only some things they have to watch out for.

With a grueling economy and people choosing to shy away from new car purchases for now, GM has its work cut out for them. New marketing approaches and wiser cars for the conservative motorists have to be done if GM wants to make the new company fare better than the old one.

“It is the smaller, leaner, tougher, better cost-focused GM,” said George Magliano, an automotive analyst with the consulting firm IHS Global Insight. “But they still have to deal with the problems that they faced longer-term.”

(Source) Yahoo News

Tags: auto industry, car brand, car purchases, consulting firm, debts, economy, General Motors, global insight, GM, marketing approaches, models, motorists, new car, new chapter, new marketing

Continue reading...

With the impending demise of General Motors that may even include Chrysler creeping in, the U.S. auto industry is in absolute turmoil. What would the effect be on the US market? Better yet, how would it affect the global car market? These are the questions running in the minds of many consumers, a picture that is not entirely a sight to behold.

The GM and Chrysler saga has rumbled on for months, but one thing is clear: anyone who promotes bankruptcy as a quick, painless cure is wrong.

“This is truly scary,” said John Wolkonowicz, senior automotive analyst at IHS Global Insight. “Neither the government nor GM has any control over the outcome if this goes to bankruptcy court.”

President Barack Obama and officials from his administration’s vehicle industry task force have spoken of their commitment to sustaining the US domestic car industry. However, some restructuring experts believe a Chapter 11 filing by GM and possibly Chrysler is unavoidable and chances are that the days of US automotive supremacy are over.

(Source) The Herald

Tags: auto industry, bankruptcy court, Barack Obama, car industry, car market, Chapter 11, Chrysler, consumers, domestic car, General Motors, global car, global insight, GM, industry task force, restructuring

Continue reading...