A joint venture by Toyota and Gas Station TV brings you the TV program, “Prius Neighborhood”. This program helps keep you up to date on the actual fuel prices as well as some insights on the new 2010 third-generation Toyota Prius.

“Our Prius customers are very involved in their communities,” said Kim McCullough, corporate manager of marketing communications for Toyota. “For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they’re passionate about.”

The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.

Hence for aspiring Toyota Prius owners, here is a chance for you to know more about the much heralded vehicle. This and of course being updated on the latest in the motoring scene promises to be a reasonable TV program to watch!

(Source) Press

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In an effort to strengthen the brand recall for its 2010 Ford Fusion and other cars, Ford has partnered with Gas Station TV to provide powerful Echo Ads to help reaffirm the advertiser’s initial message or can complement an alternate marketing message.

Echo Ads move the viewer to action, with directional tags or specific action requests, such as a visit to the advertiser’s Web site, drive to retail location, or to use a mobile phone to receive more product information.

Gas Station TV’s Echo Ad offering is a strategically placed 5- or 10-second spot that runs in addition to the advertiser’s initial 15- or 30-second spot during the Gas Station TV network programming experience. The second ad allows advertisers to increase message frequency, further drive action and raise metrics for overall campaigns.

Ford is the first advertiser to run an Echo Ad campaign on the Gas Station TV network beginning March 16. The Echo Ad service offering was initially created to complement the 2010 Ford Fusion + Hybrid launch campaign, inform consumers about the product, introduce them to the product’s message and bring consumers to action by driving them to visit the nearest Ford dealership and http://www.fordvehicles.com.

(Source) Press

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It is a new year and its time to clean up. If there is one place that a car owner must check out, it has to be the garage. Old car parts or tools may be better off in the trash bin or if you have some stuff still useful, try selling them to downsize your clutter.

For most car owners, parting with some auto parts or tools may be hard. Some of them can still be used. While many play “mechanic” at home, assess how serious you are when you play Mr. Mechanic. Definitely, it is not everyday. Chances are you bring your car to the gas station or the actual car mechanics for service anyway, especially if the car problem is beyond your understanding.

Cleaning out the garage will have its benefits such as finding the actual things you need rather than ransacking the heap of stuff in the garage and making an even bigger mess. Get rid of the old stuff you don’t really use. A cleaner and organized garage is bound to provide you more space whenever you decide to park your car inside.

Via Cincinnati.com

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