We have seen a lot of cars out in the market and apparently we will not get the chance to drive most of them. Unless of course you are blessed with a fat income, you can always resort to the next best thing; video games! This is the case for the Hyundai Genesis Coupe which has been included in the Forza Motorsport 3 game lineup. So while you may not necessarily feel the power and comfort this car can bring, grab those Xbox 360 game consoles and load up the Forza Motorsport 3 for some challenging and realistic driving in the digital world.

This is also another strategy that should test how popular the 300-horsepower Genesis Coupe is in the market. Other than measuring the target market, it provides another dimension towards marketing the popular car from Hyundai. Fans will be given the opportunity to test drive the most realistic experience ever as “Forza Motorsport 3″ makes a public appearance at the Hyundai stand at the SEMA Show from Nov. 3 – 6, 2009 at the Las Vegas Convention Center.

(Source) Press

Tags: Cars, forza motorsport, game lineup, Genesis, horsepower, Hyundai, las vegas convention center, public appearance, realistic experience, target market, vegas convention center, video games, xbox, xbox 360, xbox 360 game consoles

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You can call it a promotional scheme but regardless, the joint venture that Audi and Xbox 360 have entered is certainly for their respective cues. The announcement came today as part of the Xbox 360 keynote presentation at the 2009 E3 Expo, the world’s largest trade show dedicated exclusively to the interactive entertainment industry.

“Forza Motorsport” has been at the pinnacle of racing video games since its arrival on the scene in 2005. When “Forza Motorsport 3″ hits the market in late October, it will set a new standard for the modern racing game. Featuring the Audi R8 5.2 FSI quattro prominently on the cover as its “hero” car, the creators of “Forza Motorsport 3″ have worked closely with Audi engineers to model the R8 V10 to an intricate degree.

“What we love about the R8 is the car stands for much of what makes Forza Motorsport 3 the ultimate racing game – powerful but refined, sophisticated yet inviting, the perfect blend of design and performance,” said Dan Greenawalt, Game Director, Turn 10. “It’s that blend of design and performance that makes Audi the ideal partner for my team. It mirrors the way we approach the development of Forza.”

Xbox and Audi will work together on several additional upcoming cross-promotional opportunities and events, including the Audi Centennial Celebration in August and the “Forza Motorsport 3″ launch in late October.

(Source) Press

Tags: audi r8, e3 expo, forza motorsport, forza xbox, game director, greenawalt, joint venture, perfect blend, pinnacle, promotional opportunities, racing game, ultimate racing, xbox 360

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