There were no definitive reasons given for Hyundai’s pull out but it doesn’t take a genius to figure out that it has something to do with expenses. If Hyundai participated, they would have to address other costs that include outlays, staffing and other support materials for any new model they would be unveiling as well as the space rental for the duration of the event. as well as the space rental for the duration of the event.

With their pull-out, the Tokyo Motor Show looms like a showdown among Japan’s familiar car brands. Only two other foreign car companies remain for the event and these are Alpina Burkard Bovensiepen and Lotus. With 3 weeks to go, will they stay or will they go?

(Source) NY Times

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Aside from getting another slot, Hyundai is working on all cylinders to push its Hyundai Genesis Coupe to the max. With so much viewers bound to be watching the game, better placement of commercials that can help build on the lackadaisical showing they had when it was first aired in 2008.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

Watch out for it!

Source

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