Hyundai Skips Tokyo Motor Show
Wednesday, September 30th, 2009
The Tokyo Motor Show officially opens on October 24, hosting a wide roster of automakers to show off their latest vehicles set to be released in the market. And just when many people were looking forward to the event, Hyundai has begged off from the Tokyo Motor Show despite having paid a non-refundable reservation fee of $122,000.
There were no definitive reasons given for Hyundai’s pull out but it doesn’t take a genius to figure out that it has something to do with expenses. If Hyundai participated, they would have to address other costs that include outlays, staffing and other support materials for any new model they would be unveiling as well as the space rental for the duration of the event. as well as the space rental for the duration of the event.
With their pull-out, the Tokyo Motor Show looms like a showdown among Japan’s familiar car brands. Only two other foreign car companies remain for the event and these are Alpina Burkard Bovensiepen and Lotus. With 3 weeks to go, will they stay or will they go?
(Source) NY Times
Tags: Alpina, automakers, burkard, car brands, car companies, duration, foreign car, genius, Hyundai, Japan, Lotus, new model, october 24, outlays, refundable, reservation fee, support materials, tokyo motor show