In an effort to strengthen the brand recall for its 2010 Ford Fusion and other cars, Ford has partnered with Gas Station TV to provide powerful Echo Ads to help reaffirm the advertiser’s initial message or can complement an alternate marketing message.
Echo Ads move the viewer to action, with directional tags or specific action requests, such as a visit to the advertiser’s Web site, drive to retail location, or to use a mobile phone to receive more product information.
Gas Station TV’s Echo Ad offering is a strategically placed 5- or 10-second spot that runs in addition to the advertiser’s initial 15- or 30-second spot during the Gas Station TV network programming experience. The second ad allows advertisers to increase message frequency, further drive action and raise metrics for overall campaigns.
Ford is the first advertiser to run an Echo Ad campaign on the Gas Station TV network beginning March 16. The Echo Ad service offering was initially created to complement the 2010 Ford Fusion + Hybrid launch campaign, inform consumers about the product, introduce them to the product’s message and bring consumers to action by driving them to visit the nearest Ford dealership and http://www.fordvehicles.com.
(Source) Press
Tags: ad campaign, advertiser, campaigns, consumers, Ford, ford dealership, ford fusion, gas station, mobile phone, tv network