Electric MINI E Trial Solicits Actual Feedback from Drivers
Saturday, August 15th, 2009
The best way to know if your product (or vehicle in this case) is achieving its purpose is to get feedback from a hands-on driving experience, something that MINI USA has turned to. Apparently this is their way of finding out the shortcomings of their electric-powered MINI E vehicles, now in daily use around New York, New Jersey and Los Angeles.
Among the drivers being eyed for feedback cover private customers, municipalities, universities, public utilities, non-profit and commercial organizations. Among the initial responses included:
- Optimization of the energy consumption through brake regeneration
- Managing the trip to the amount of range available
- Feedback on continued development regarding on-board efficiencies
Unlike in experiments, these are real experiences that could be valuable and make a difference in upholding the quality of the MINI E electric vehicles. The MINI E is the first chapter of BMW Group’s Project i, the company’s long-term commitment to research and develop a new type of vehicle specifically to meet the needs of the world’s cities, where the majority of vehicle growth is expected to come in the next 20 years.
(Source) Press
Tags: BMW, bmw group, commercial organizations, continued development, driving experience, efficiencies, electric vehicles, energy consumption, experiences, initial responses, municipalities, optimization, private customers, public utilities, regeneration, shortcomings, term commitment, universities