Laid Off General Motor Workers Offered Special Michigan Proud Card

Friday, June 19th, 2009

General Motor employees who have been laid off may be down and gloomy these days. Now that they have lost their jobs, life becomes harder for them in sustaining their needs. However, Spartan Stores may have something that should be a big help to their fortunes.

Spartan Stores throughout Michigan will be offering the Michigan Proud Card where former GM employees who avail of them would get 10% off on groceries and 3% on fuel until June 12, 2009 when scanned prior to a transaction at any D&W Fresh Market, Family Fare, Felpausch, Glen’s Markets, Glen’s Fresh Marketplace or VG’s Michigan location.

We all know the American Auto Industry is going through a difficult period,” noted Alan Hartline, Executive Vice President Merchandising and Marketing Spartan Stores. “Yet we believe the American Spirit will prevail and the industry will come out of this difficult time a new and stronger entity. We in Michigan appreciate the contributions the auto industry has made to our country, communities and families and wish to assist with the MICHIGAN PROUD card.

(Source) Press

Tags: american auto industry, american spirit, card source, communities and families, difficult period, executive vice, family fare, fortunes, GM, gm employees, groceries, hartline, jobs, marketplace, michigan location, spartan stores

Chrysler Unveils New Advertising Campaign

Thursday, May 7th, 2009

Out of a hole and going into a new one. This is the scenario that Chrysler seems to be projecting as it has announced a new advertising campaign that comes in the heels of their strategic global alliance with Italian automaker Fiat SpA. The new ads will begin appearing on primetime television on Monday, May 11.

Under the tagline introduced on May 3, “We’re building a new car company. Come see what we’re building for you,” the campaign talks directly to consumers by highlighting the features of Chrysler LLC’s product line in a fresh, new and memorable way. The messaging focuses on the quality, technology, safety and value built into every Dodge, Chrysler and Jeep vehicle.

“When we asked consumers what they wanted to know about Chrysler, they told us to tell them about our products, tell them why they should buy our vehicles and give them a reason why they should be confident in the future of this company. We believe this campaign delivers on all of those objectives,” said Steven Landry, Executive Vice President – North American Sales, Marketing, and Mopar Parts and Service, Chrysler LLC. “In addition, this campaign gives us the opportunity to reinforce that it’s business as usual and demonstrate a bright future ahead for Chrysler.”

(Source) Press

Tags: advertising campaign, bright future, car company, dodge chrysler, executive vice, Fiat, fiat spa, global alliance, italian automaker, jeep vehicle, mopar parts, new advertising, new car, president north, primetime television, quality technology, sales marketing, steven landry, tagline

Porsche Panamera Four Door Sports Car Makes Debut

Monday, April 20th, 2009

Standing Room Only! That is what happened when Porsche formally introduced the much awaited Porsche Panamera four door performance car at the Shanghai Motor Show. Presented with great pride and fanfare at the company’s Shanghai Motor Show exhibit, the Panamera is unique in the premium sedan segment thanks to its ’sports car for four’ concept and its best-in-class fuel efficiency.

“The crucial task for our engineers was to combine Porsche’s sporting DNA with all the spaciousness and driving comfort of a luxurious sedan,” said Wolfgang Durheimer, who was on hand for the debut and is Porsche’s executive vice president of research and development. “The Panamera is an alternative car concept for the premium customer, and while competing with established vehicles in the premium class, it will be a clear segment leader in terms of performance, driving dynamics and efficiency.”

The Panamera is Porsche’s fourth model line, joining the 911, Boxster/Cayman and Cayenne model series. It is the first premium car with an automatically shifting double-clutch transmission to feature an engine start/stop system that saves fuel and reduces emissions by turning the engine off when it is not needed, such as sitting at a stop light, for example. All engines have advanced and fuel-efficient Direct Fuel Injection (DFI), as well.

The Panamera goes on sale at authorized U.S. Porsche dealers on Oct. 17, 2009. The manufacturer suggested retail price (MSRP) for the Panamera S is $89,800, while the Panamera 4S and Panamera Turbo retails for $93,800 and $132,600, respectively.

(Source) Press

Tags: boxster, car concept, Cayenne, double clutch, executive vice, fanfare, first premium, fuel efficiency, fuel injection, model line, model series, performance car, porsche dealers, porsche panamera, segment leader, Sports Car