Monday, April 13th, 2009
When it comes to buying a car, the necessary background check is needed to be assured that you are getting the quality vehicle without any hidden defects. And to make Carfax known, Zimmerman Advertising has announced an integrated marketing campaign with the said data firm. The campaign breaks with a series of :30 TV spots that depict several comical versions of a used car negotiation, with the car buyer firmly insisting, “Show me the CARFAX!” each time to the dealership employee.
Cars are expensive, and there’s a lot on the line when it comes to purchasing one. CARFAX helps buyers and sellers of used cars negotiate with confidence. Given the state of the economic environment and the seismic shift to cost-consciousness and value, CARFAX becomes even more valuable as consumers consider spending their hard-earned cash on a used vehicle. CARFAX is an essential part of the car buying process.
Zimmerman competed against four other prestigious national agencies for the CARFAX account. Zimmerman hit on the “Show me the CARFAX” concept early in the process and proceeded to validate gut instinct with research and field-testing.
“This campaign highlights the benefits for the two essential groups: the buyer who needs to be educated to ask for the product, and the seller who should have it readily available,” Auerbach notes. “Buying a used car is as simple as saying, ‘Show Me The CARFAX.’”
(Source) Press
Tags:
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buyers and sellers,
car buyer,
car buying,
carfax,
consumers,
economic environment,
employee cars,
integrated marketing campaign,
necessary background,
quality vehicle,
tv spots,
zimmerman
Posted in Business, Cars, Industry | Comments
Tuesday, April 7th, 2009
With all businesses being hit hard by the down economy, a familiar tire brand is shaking off the cobwebs of the looming crisis and announced their focus for weathering the economic constraints that are making businesses crawl for survival.
In his address at The Goodyear Tire & Rubber Company’s 2009 Annual Shareholder Meeting today, Chairman and Chief Executive Officer Robert J. Keegan said he remains confident in Goodyear’s ability to drive performance during challenging economic conditions and emerge in a position of competitive strength.
“It is very clear to us that given the challenging 2009 economic environment, our intense focus on the Seven Strategic Drivers remains a solid strategic foundation,” Keegan said.
“As we address our market challenges head-on, we are not creating a new path. Rather we will be taking a proven path to the next level.”
Keegan identified three specific areas that he said will keep the company on its path toward success. These are:
- Top line – encompassing new product leadership, building core brand strength and leveraging Goodyear’s industry-leading distribution network;
- Lowering costs – aggressively aligning Goodyear’s cost structure with today’s lower industry volumes; and
- Managing for cash – focusing on the strength of Goodyear’s balance sheet and generating funds to reinvest in the business.
Keegan said his confidence is strengthened by the support of Goodyear’s dealers and their enthusiasm about the company’s global plans to launch more than 50 new products in 2009.
Among these new products is Goodyear’s Assurance Fuel Max tire, which is now available at Goodyear retailers. Assurance Fuel Max provides 27 percent less rolling resistance than the standard Assurance tire. This equates to a 4 percent improvement in highway fuel economy.
Goodyear is one of the world’s largest tire companies. It employs approximately 75,000 people and manufactures its products in more than 60 facilities in 25 countries around the world.
(Source) Press
Tags:
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cobwebs,
core brand,
down economy,
economic constraints,
economic environment,
goodyear,
goodyear tire rubber,
goodyear tire rubber company,
highway fuel economy,
tire brand,
tire companies,
weathering
Posted in Business, Cars, Industry | Comments
Thursday, February 5th, 2009
At a time where people are turning to alternative fuel, certain companies such as MetroSplash have something to offer for motorists as well. For the frequent travelers, Airline points accumulate with each trip. And for MetroSplash, people may want to check out this new loyalty program, FuelLinks Cash-for-Gas, which allows them to exchange accumulated points for fuel.
Points.com members now have the ability to “swap” – the exchange of rewards from one reward program into another reward program held by that same member – for FuelLinks Cash-for-Gas. Members with existing balances in any of the more than 40 participating programs, will now be able to swap those points/miles for FuelLinks rewards.
“In the current economic environment, we have been looking to bolster our offering so users can get even more value for the points and miles they have already accumulated,” said Rob MacLean, CEO of Points Intl. “The addition of FuelLinks on Points.com gives members immediate relief to their monthly household budget for gas money.”
(Source) Press
Tags:
alternative fuel,
economic environment,
frequent travelers,
fuellinks,
gas money,
loyalty program,
reward program
Posted in Business, Cars | Comments