Despite the tumbling economy, Chrysler has been able to weather the storm. One of the big three that was reportedly in dire straits as far as financing operations is concerned, Chrysler LLC’s sales throughout the Midwest, the Rockies and the plains of America posted a retail sales increase of almost 3% over February.
The region has shown positive sales growth for two consecutive months despite industry trends. Chrysler LLC also bucked the trend nationwide reporting March U.S. total sales greater than 100,000 units for the first time since Sept. 2008 and increased retail market share to an estimated 10 percent.
On top of a second month of sales improvements, Dodge Ram 1500 was awarded the 2009 Truck of the Year and the Dodge Challenger was awarded the 2009 Car of the Year by the Rocky Mountain Automotive Press Association.
“We are honored by the continuing vote of confidence from our customers, dealers and media across this region. Our focus remains to keep rebuilding their confidence and trust,” said Fred Diaz, Director of the Denver Business Center, Chrysler LLC.
“The market is starting to show small signs of life which need to be nourished like seedlings,” said Jim Press, Vice Chairman and President, Chrysler LLC. “The fact that we exceeded 100,000 units for the first time since last fall is encouraging, and evidence that our improved quality, improved mileage as well as value represented in Employee Pricing Plus Plus are just what the doctor ordered for recession-wary customers who are reluctant to make long-term purchases. It’s too early to see a trend, but spring shows signs of hope.”
(Source) Press
Tags: business center, car of the year, Chrysler, denver business, dodge challenger, dodge ram 1500, market share, mileage, retail sales, rockies, rocky mountain