Lotus to ramp up quality, take on Lamborghini, Masterati and Ferrari
Wednesday, October 7th, 2009
It seems that Lotus CEO Dany Bahar is unhappy with the current hype surrounding his company due to its decline since the late 90s. Well, if what he says is true Lotus will be on par with Lamborghini, Maserati and Ferrari soon enough.
Autocar quotes Mr. Bahar:
“Lotus was mentioned in the same sentence as Ferrari, Lamborghini and Maserati in the 1970s-1990s. Then, it got closed into a corner. We believe it’s the right time to bring Lotus back to where it was.”
Will they succeed? All three of the automakers he plans to go against have long been regarded as some of the highest quality, most expensive and fastest cars in the industry, so let’s wish them luck.
Tags: ceo, dany bahar, Ferrari, Lotus, Maserati