Women need the respect and proper attention when it comes to car maintenance services. And one good thing to direct the female drivers to car service centers is being certified on being female friendly. Autohaus Imports Inc. becomes the first certified female friendly center in Raleigh, completing the AskPatty.com Certified Female Friendly training.

Similar to most special training courses aimed at being certified for a marquee niche, AutoHaus successfully completed over 8 hours of online training on how to better meet the expectations of the woman consumer.

“Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty program, we’ve learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service center is better prepared to meet and exceed the expectations of our female clients” stated Doug Rogers, Owner/Operator, Autohaus Imports Inc.

An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

(Source) Press

Tags: car maintenance services, car service, consumers, customer satisfaction, doug rogers, elements, female clients, female drivers, friendly center, niche, owner operator, proper attention, training courses

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When it comes to seeking service for your vehicles, one cannot help but notice some discrimination as far as providing service and prioritizing people is concerned. Could it be the gender difference? We all know for a fact that men are more meticulous when it comes to getting service for their car over women. But just the same, should that be the case?

Well, we cannot speak for all service centers but seriously, don’t be surprised if you get your own experience of these issues. But for women, you can expect equal service from the groups that have sought training for such a niche. One such center is AutoAid and Rescue which had recently received AskPatty.com’s Certified Female Friendly training.

An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Given the chance, observe the difference the next time you have your car checked. It may not be glaring but you can be assured that ambiance alone will be different from the ones who are really there to serve you when you divulge your complaints and job order for your car.

(Source) Press

Tags: ambiance, autoaid, car source, consumers, customer satisfaction, discrimination, gender difference, job order, niche, prioritizing

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A new version of the Female Friendly Interactive Training Center program has been announced by AskPatty.com, a program that aims to improve online training meant for women on how to attract, sell, retain and increase loyalty among potential customers.

Through this program, women who successfully complete the program can go on and help build, develop and maintain an efficient workforce that should benefit auto retailers and dealerships in handling customers and the business operations more efficiently. At the rate that things are going on these days, it is apparent that such a training module is a big boost, particularly since it is something they can learn online.

“Our goal is to provide training for automotive retail locations that is beneficial to the entire staff to help women have a great experience with all aspects of the car buying and automotive ownership experience. By utilizing this web based platform we can deliver timely video training along with testing to provide the participants with the necessary tools to increase sales and customer satisfaction with women,” according to Jody DeVere, Founder and CEO of AskPatty.com.

(Source) Press

Tags: auto retailers, business operations, car buying, customer satisfaction, devere, interactive training, necessary tools, ownership experience, participants, retail locations, video training, workforce

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Land Rover America lauded two retailers who will be receiving the Land Rover Pinnacle Club Retailer. The two retailers were Land Rover North Dade and Land Rover South Dade. The award is given to retailers who have demonstrated a commitment to excellence and the Land Rover brand.

The criteria for the award was based on customer satisfaction and sales performance for the year. Getting the award is quite an achievement for retailers considering that they have over 173 retailers across the United States.

“The Pinnacle Club award is awarded to 16 top Land Rover retailers who excel in serving customers and delivering the Land Rover experience. We recognize these retailers for being leaders in their communities, and in our company, by providing a great sales and service experience for customers driving the most capable SUV’s in the world,” says Chris Marchand, Executive Vice-President, Marketing and Sales, Land Rover North America.

(Source) Press

Tags: customer satisfaction, Land Rover, land rover experience, land rover north, land rover south dade, pinnacle club

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Power steering in most cars today is a benefit that makes navigating entirely easier and apparently Ford Motors is aiming to make sure that this is available in all of their car models. Customers already behind the wheel of the Ford Escape and Mercury Mariner, one of Ford’s first products to sport EPS, also are enjoying other clever steering characteristics that enhance drive quality.

One such EPS-enabled feature, pull-drift compensation, is a software-based technology that helps drivers offset vehicle pulling or drifting that can occur in steady crosswinds or on uneven roads.

Customer complaints about a “constant pull or drift to one side” or “steering that requires extra uneven effort” historically have been a source of customer dissatisfaction in steering, ride and handling in quality studies. Ford’s EPS with drift-pull compensation is projected to improve customer satisfaction in these areas by up to 50 percent.

The 2008 Escape, one of the first vehicles to showcase EPS with pull-drift technology in North America, substantiated this projected improvement, cutting the number of customer complaints associated with steering in half.

(Source) Press

Tags: car models, Cars, customer satisfaction, Ford, ford escape, ford motors, Mercury, mercury mariner, north america, quality studies

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