It seems uncommon but if you are from the business sector who loves to analyze things, you will agree that the supposed apps we get for the iPhone or the iPod Touch carry a indirect way of viral marketing. Though not made directly, games or software inclined apps sometimes carry the brand name or are included somewhere along the way.
There have been a lot of apps for the iPhone with car themes written all over. There are the games such as “Need for Speed” or even rally based cars which at some point showcase special cars which some may have never seen before. Talk about awareness, that is a perfect example for it.
If you are clueless, here are some well-known iPhone apps to show you what we are trying to explain:
- Audi A4 Driving Challenge (driving game)
- GM Mobile (General Motors news and info)
- Mercedes-Benz (card game, company history, trivia)
- Ford Flex Photo Editor
- Scion Radio 17 Beats Per Minute Meter (music rhythm meter)
- Kia Soul on Imeem (social media content sharing app)
- Volkswagen Polo Challenge (game)
- Jaguar XF (pictures, info)
- Mazda3 Concert Quest (concert info, only for Canada)
- BMW Z4 An Expression of Joy (game)
- Lexus sponsored Urban Daddy app (local calendar/events/reviews)
- Nissan Cube (2 apps: one a “hub” for Cube content, the other a scavenger hunt-style game)
Seriously, they are brand names making use of the iPhone craze and whether you admit it or not, they are making thing easier for the car manufacturers. When building a brand is in focus, this is obviously a mobile marketing way of summing them all up!
(Source) LA Times
Tags: bmw z4, building a brand, car themes, cube 2, driving game, game company, iPhone, jaguar xf pictures, Mercedes-Benz, mobile marketing, nissan cube, special cars, viral marketing