Much has been said about the celebrated Cash for Clunkers program and now, there is one company that has officially announces entertaining customers who wish to avail of such a program. Hyundai, known to be among the first in business and a lot of unique programs to entice sales breaks the ice as being the first official company to entertain customers who will avail of the Car Allowance Rebate System (CARS).

In fact there was already a first customer. Katherine Michon of Arlington, Virginia was the first to trade-in an eligible clunker for a new Hyundai, replacing her 15 mile-per-gallon 1995 Ford Explorer with a 26 mile-per-gallon Hyundai Elantra Touring, at Alexandria Hyundai in Alexandria, Virginia.

Hyundai buyers will receive the full rebate allocated under the CARS program (also known as “cash for clunkers”) when an eligible trade-in is exchanged for a qualifying Hyundai model. Hyundai is the first automaker to extend the government incentive to consumers, accelerating its implementation by several weeks by backing dealerships with short-term cash advances as the government organizes the rollout of the program industry-wide.

(Source) Press

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We have read about it but does everyone understand what the Cash for Clunkers program is really all about? Apparently that needs to be addressed and one good medium to do it is through direct mail. And to make sure that Californians get every detail about this new program that aims to rid consumers of their old cars to get savings off the purchase of new ones, Cubic Marketing has been tasked to deliver the message in a massive effort to educate motorists and dealerships on what this bill is really about.

Cubic Marketing will be responsible for generating and distributing direct mail pieces that will inform the general public and car dealers about the new bill which grants car buyers a voucher of up to $4,500 if they trade in their current clunker for a new, more fuel efficient vehicle.

While we can always find out for ourselves via the web or from the official website of the Cash for Clunkers, the fact remains that not all people would be that tech savvy in finding out more about it. Further, this helps boost the actual intent of the program in a move to help the growing interest in what they can get for their old vehicles.

(Source) Press

Tags: californians, car buyers, car dealers, clunker, consumers, direct mail, fuel efficient vehicle, marketing, massive effort, motorists, old cars, tech savvy, voucher

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The Cash for Clunkers has been approved and the next step that many are certainly awaiting would be the list of vehicles that qualify for the said program. The list of cars have been released but this early, the terms of the deal are not the ideal.

Surely, vehicles still operating satisfactory may be better off being sold by owners or even trading it in. Whichever course of action a car owner may choose, it certainly looks ideal if this Cash for Clunkers Rebate program is the final guidelines issued:

• It will offer no more than $4,500 to new car buyers.
• It will require the trade-in vehicle to be crushed (which means that owners will not collect any trade-in value.)
• Cars to be scrapped would have to have EPA combined fuel economy ratings of 18 miles per gallon or less, and the new vehicle purchased must earn better mileage.
• The participant must have owned the “clunker” for one year.

Vehicles:

• 1996 Honda Passport ($1,227)
• 1997 Lincoln Continental ($1,179)
• 1998 Chevrolet Silverado ($3,378)
• 1995 Audi A6 ($1,261)
• 1996 Toyota Land Cruiser ($4,042)

“This legislation attempts to offer a benefit for the environment and to spur vehicle sales, but the reality is that it does neither very well,” asserted Edmunds.com CEO Jeremy Anwyl. “In terms of vehicle sales, the only consumers who will be interested are those willing to take no more than $4,500 for their current car and yet be financially able to buy a new one – quite a narrow profile.”

(Source) Press

Tags: audi a6, better mileage, car buyers, car owner, Chevrolet, chevrolet silverado, clunker, fuel economy ratings, Honda, honda passport, lincoln continental, mileage, narrow profile, new car, participant, rebate program, toyota land cruiser

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