Sirius has announced an introductory three-month trial for Mercedes Benz Certified pre-owners, allowing them to enjoy the benefits of the satellite radio service that is offered by the factory installed device in the latest Mercedes Benz models.

Called the “SIRIUS Everything” package, this special feature can be availed of as a monthly subscription after the three-month trial period. But while that can be decided on later, check out if the service is something you would love to have on your car for the mean-time. You have three months to decide!

“We are delighted buyers of SIRIUS-equipped Mercedes-Benz Certified Pre-Owned vehicles will now be able to experience all that SIRIUS’ exceptional service offers,” said Mark Webster, Manager, Pre-Owned Operations, Mercedes-Benz USA.

(Source) Press

Tags: certified pre owned vehicles, exceptional service, mark webster, mean time, mercedes benz models, mercedes benz usa, Mercedes-Benz, pre owned vehicles, satellite radio service, special feature, three months, trial period, usa source

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While we are all in this age of recession, it is surprising to note how some BMW dealers are investing heavily on the future. In fact a projected $300 million is expected to be invested on, made up new and modernized equipment.

Over the last nine years, the BMW network has invested $2.2 billion as part of a comprehensive plan to develop the best facilities of any premium brand. The current $300 million investment continues this direction. By the end of 2009, most of the 338 dealerships will have undergone modernization of facilities.

In the current demanding and difficult automotive environment, BMW dealers have maintained their strong and stable franchises. “Our dealers have led the way with a stronger emphasis on the used car business and it has helped buffer the consequences of declining new car sales in the US,” said O’Donnell. “Early on, we and our dealers recognized this opportunity and the used car business has become an even more important part of our strategy for our US success.” O’Donnell also noted this action is bringing new and younger customers into the BMW family, even in the current economic climate.

In 2008, BMW sold more than 104,000 Certified Pre-Owned vehicles (16.4 percent more than 2007), making the brand the largest used vehicle operation within the premium segment and outselling its closest competitor by more than 60 percent. Results from the first quarter of 2009 indicate CPO sales are on track to increase an additional 15 percent for the full year.

Also important is top-of-industry customer retention through BMW’s Ultimate Service program that includes a 4-year / 50,000 mile vehicle maintenance plan with the purchase of any new BMW. As a result, through the first ownership period, 97 percent of BMW vehicles have all of their service performed at certified dealers, as opposed to the industry average of about 50 percent, helping to fully utilize BMW dealer service centers.

(Source) Press

Tags: bmw dealer, bmw dealers, bmw vehicles, car business, certified pre owned vehicles, customer retention, economic climate, maintenance plan, modernization, new bmw, new car sales, nine years, premium brand, ultimate service, vehicle maintenance

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While most car manufacturers are trying to cope up with the times and devise schematics to avoid falling into the financial hole, BMW is enjoying great tidings with its pre-order offering.

The demand for BMW’s certified used vehicles in the U.S. has jumped off to an excellent 2009 start. In the first two months of 2009, BMW Certified Pre-Owned (CPO) sales are up by 24 percent to 19,000 units and the company is on track to beat last year’s record number of 104,000 units continuing to lead the premium segment of the market.

In the current economic climate, BMW Certified Pre-Owned vehicles have become a significant source of revenue for BMW dealers, not only balancing new car sales but also generating additional aftersales and warranty business.

Every Certified Pre-Owned BMW comes with a protection plan that is designed to exceed customer expectations, since only the best pre-owned BMW vehicles — recent models with less than 60,000 miles or less than 60 months old — are selected for certification. In addition, BMW provides warranty coverage for every Certified Pre-Owned vehicle for a total of 6 years/100,000 miles (whichever comes first) from the vehicle’s original in-service date.

(Source) Press

Tags: bmw dealers, bmw vehicles, certified pre owned vehicles, economic climate, new car sales, pre owned bmw, pre owned cars, pre owned vehicle, pre owned vehicles

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