It has been a gloomy atmosphere anywhere in the auto industry and while many are practically giving up, here is something that should wake up the sleeping retailers to put to good use the various car incentive schemes and make it work in their favor.

We are all aware of the celebrated “Cash for Clunkers” and sales tax deductions and while most car dealers barely know what it is all about, they can really be made towards the favor of car dealers if they study it closely.

“Salespeople who quickly identify prospects with clunkers and get them into the store position themselves to win more than their fair share of the deals.”

And for that, Cars.com offers a free webinar to explain these options. Much of the topic that will be covered include:

• Implement the CARS program at their store.
• Reach prospects with “clunkers” and bring them into the dealership.
• Build an effective online marketing strategy to reach in-market shoppers.
• Leverage government incentives within their processes to close new-car deals.

With nothing much to lose, this is something that car dealers should really check out. Perhaps a better explanation on what the new alternatives are today can help shed some light towards their business performance.

(Source) Press

Tags: auto industry, business performance, car dealers, car deals, car sales, effective online marketing, fair share, free webinar, gloomy atmosphere, government incentives, incentive schemes, leverage, new car, online marketing strategy, performance source, prospects, sales tax, sales tax deductions, salespeople, shoppers

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For motorists who want the best car deals in the market, your best bet is to check out Kelley’s Blue Book. And if you happen to see a couple of Kia vehicles included in the 5 Great Deals list, don’t be surprised.

Kia Motors America (KMA) today announced the all-new 2010 Soul passenger vehicle and 2009 Borrego LX recently have been included in Kelley Blue Book’s weekly “5 Great Deals” list on kbb.com. The two newest vehicles to join Kia Motors’ ever-expanding lineup were lauded for offering attractive pricing on top of an impressive combination of capabilities and value.

Kelley Blue Book’s kbb.com, a leading automotive information company, issues a new “5 Great Deals” list each week to make new car buyers aware of packages and offers that dealers in their area are offering. New cars with low financing, cash back and low-payment leases often make the list. Kbb.com featured the 2010 Kia Soul as one of its “5 Great Deals” for the week of March 9, and the 2009 Kia Borrego LX for the week of March 16.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the all-new versatile five door begins at $13,300(1) for the base trim, while Soul+ starts at $14,950 and tops out at $17,100 when all options are included. Moving up to the Soul!, pricing begins at $16,950 and peaks at $17,900 with all available options included; and the Soul sport, designed for those with active lifestyles, starts at $16,950 and tops out at $18,600 with all available options included.

With a starting price under $27,000, the 2009 Borrego, recently given a “Best Bet” distinction by The Car Book 2009, offers consumers a midsize SUV that combines practicality and luxury. With Borrego’s impressive class-leading towing capacity of 7,500 pounds when paired with the V8 engine and best-in-class fuel economy of 15/22 city/highway when the V8 2WD engine is under the hood, the 2009 Borrego, also available with a V6 option, gives consumers a reliable SUV perfect for long weekends or camping trips while keeping passengers comfortable in a nicely appointed interior.

(Source) Press

Tags: automotive information, car buyers, car deals, kbb, kelley blue book, kia motors america, kia vehicles, midsize suv

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