As part of the “What a birthday. It’s MINI” campaign, BMW is set to show off their new 50th anniversary Minis at the upcoming IAA Frankfurt Motor Show in September. The special edition 50 Mayfair and 50 Camden will be making their official debut at the show. For those of you who don’t know, the Mini will be turning 50 on August 26th.

“Participation in motor shows is an important feature in our communication activities directed at customers, the media and trade visitors,” BMW rep Thomas Murderlak said. “We are delighted that the 2009 IAA gives us the opportunity to build on our tradition of innovative motor show presences and this time to present all three brands under one roof – a first. A highlight for our visitors will be to experience our vehicles in motion: For the BMW brand, our presentation will implement the brand’s motto of ‘Sheer Driving Pleasure’ quite literally.”

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Mini Mayfair & Camden Editions

Mini has added a pair of special editions in celebration of its 50th year of production. The two new models were chosen for London boroughs: Mayfair and Camden. Both cars are avaialble with a choice of two gasoline engines or a diesel and both can also be ordered with either six-speed automatics or six-speed manuals.

Each of these cars get special paintwork, special interior materials, unique alloy rims, and a range of colors tailored to each car as well as a special placard mounted to each car, noting them as limited-run models. An exclusive HiFi system with USB support and ‘Mission Control’ which is a system that processes and evaluates a wide range of vehicle and driving signals that provide the driver with safety notifications and comfort settings will be found on both models.

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