It is back to the basics for General Motors! With a handful of marquee brands left under its wing, this is the best approach they are going to have to take. General Motors has been on rocky waters and apparently the need for a new strategy to gain its competitive nature once again is seen as the best choice.

At the moment, their remaining brands include the Buick, Cadillac, Chevrolet, and GMC. With four brands under its wing, the best thing to do is re-study the state of these brands and highlight the features that can make them marquee models once again.

Given a new lease of life, General Motors may do well by showing how its vehicles perform and by staking out stronger identities for the brands. In short, the new GM can be likened to starting out their business as if it was their first day of operations. This includes planning as well to make sure that this time around, the new GM will be deadlier and better than the old one.

(Source) Fox Business

Tags: best choice, buick cadillac, cadillac chevrolet, car brand, fox, General Motors, GM, GMC, handful, models, new lease, new strategy

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If reports hold true, we may be seeing the official demise of the Pontiac. General Motors has reportedly decided to pull the plug on the classic vehicle line, a sign which clearly shows that GM is in a deep hole. General Motors is preparing to announce that the Pontiac car brand, once marketed as GM’s “Excitement division,” will be killed off, according to a source familiar with the decision.

An official announcement is expected Monday. GM spokesman Jim Hopson declined to comment on Pontiac’s fate, saying the automaker has no announcements to make at this time.

In its most recent “viability plan” – which will be updated to reflect this new brand cut – Pontiac was not named as one of GM’s four “core brands.” Those are Chevrolet, Buick, GMC and Cadillac. But Pontiac was also not to be killed or sold off, as were Saturn, Saab and Hummer. Instead Pontiac was to continue on as a “niche brand” focusing on just a few models.

That was already a step down for Pontiac which, in 2008, was the third-best selling brand behind Chevrolet and GMC. That year the brand sold more than Cadillac and twice as many vehicles as Buick. Cadillac is a high-profile – and high profit – luxury brand while Buick is a hugely popular brand in China and is seen as seen as resurgent in the U.S.

Today’s Pontiac is part of GM’s Buick-Pontiac-GMC brand channel, created in 2002, with the plan being that all three brands would be sold in combined dealerships. GMC would, as always, sell trucks and SUVs, Buick would sell value-oriented luxury models and Pontiac would sell less expensive, fun-to-drive cars.

(Source) CNN

Tags: automaker, buick cadillac, buick gmc, buick pontiac, car brand, chevrolet buick, classic vehicle, gm spokesman, jim hopson, luxury brand, luxury models, pontiac car, pontiac general motors, pontiac gmc

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Reports have it that Sewell Automotive has acquired Infiniti of North Houston from Paramount Auto Group. The dealership will be renamed Sewell Infiniti of North Houston and will be the first dealership in the area for Sewell Automotive Companies.

Sewell Infiniti of North Houston will specialize in new Infiniti vehicle sales and leasing, pre-owned vehicle sales, Infiniti vehicle service, parts and accessories as well as collision repair and body shop needs in Houston and Harris County including: The Woodlands, North Houston, Spring, Conroe, Cypress, Sugar Land, Bellaire, Katy, Kingwood, Clear Lake, Missouri City, Jersey Village, Galveston, Tomball, Pasadena, La Porte, Webster, League City, Texas City, Angleton, Lake Jackson, Bay City, Wharton, Rosenberg, Sealy, Hempstead, Cleveland, Humble, Deer Park, Baytown and Beaumont.

Established in 1911, Texas-based Sewell Automotive Companies has 17 franchises in Dallas, Fort Worth, Grapevine, Houston, Plano and San Antonio, with 1,300 associates obsessed with providing the very best service experience. Sewell Automotive Companies offers vehicles from Buick, Cadillac, GMC, HUMMER, Infiniti, Lexus, Pontiac and Saab. In addition to new vehicle sales, Sewell offers a variety of pre-owned vehicles, award winning service and certified collision centers and body shops.

(Source) Press

Tags: angleton, buick cadillac, collision centers, collision repair, kingwood, missouri city, pre owned vehicle, pre owned vehicles, sealy, sewell automotive companies, wharton

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