As part of their DAS brand campaign, Volkswagen of America announces a collection of 30-second TV spot ads entitled “Meet the Volkswagens”. The new spots again feature Max the Beetle but also introduce a brand new character named BUS.
Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Micro Bus who draws upon Volkswagen’s tradition and heritage while creating clever vignettes that make subtle competitive comparisons in order to highlight key messages like mileage, fuel efficiency, cost of ownership and safety.
The campaign will run for 8 weeks and will be supported online and at dealerships nationwide. A first for Volkswagen, the TV spots will direct viewers to Facebook where they will experience information and messaging surrounding the campaign and other brand initiatives.
(Source) Press
Tags: Beetle, brand campaign, church bus, cost of ownership, fuel efficiency, heritage, initiatives, micro bus, mileage, ruby red, spot ads, thomas haden church, tradition, tv spot, tv spots, vignettes, volkswagen, volkswagen of america, volkswagens