If everything goes well, we may soon see Samsung Vehicles being sold at Saturn stores. That is if Roger Penske gets anything concrete from his initial ice-breaking meeting with Renault executives. For the record, Samsung builds four passenger vehicles, all on Nissan underpinnings.
It’s not known which vehicles would be sold by Saturn or whether they would be current Samsung offerings or new ones based on Renault engineering. Also unclear: the corporate relationship between Penske and Renault-Nissan.
Curiously, it seems that Penske wants to place something new in the market. And with the turn of most motorists towards alternative cars outside that of the usual reliable car brands, you have to think what type of market study Penske saw that opened this all up.
It costs a lot to build cars in Europe, and the Astra, which, while finished more like a premium model inside than most in its class, was also priced a little bit higher and therefore didn’t sell as well as it could have, especially in this down market where price is everything. The new Saturn owner certainly won’t want to make that mistake.
(Source) CNet
Tags: alternative cars, Astra, car brands, corporate relationship, Europe, little bit, motorists, offerings, passenger vehicles, Renault, renault nissan, roger penske, samsung, Saturn, saturn owner, saturn stores
