Making a great car will not guarantee future profits unless your marketing department is willing to boldly go where others wouldn’t. Good advertising campaigns will make people remember your brand and your particular models. Is this what the guys behind Renault Logan were thinking when they hired the add agency responsible for the slogan above?

Sure it’s a catchy title! You’re probably reading this lines because of that title. But is this what you want your car to be associated with? The Logan has been quite successful in some markets and it’s understandable why Renault wants to sell even more Logans. But from there to penisland.com is a long way to go.

I’ll admit the slogan is pretty funny, but here’s how it should read actually:

Isn’t it awful when things get crowded together?
Renault Logan, the roomiest car in its category.

So, would you buy a Logan?

via adsoftheworld

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No matter if he wins the upcoming elections or not, Barack Obama will certainly be remembered for the way he campaigned. One of his most recent advertising campaign has been spotted in the virtual world. Billboard signs on the side of the road in an online racing video game are advising the players to vote for the change. The game is Burnout Paradise available for XBox 360 Live.

Here’s what Electronic Arts had to say about all this:

Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.

In the mean time John McCain won’t be remembered for displaying billboards inside video games.

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