CarBuyersNoteBook

Rolls-Royce Ghost

It has been called the 200EX, RR4 and even “Baby Rolls,” but the car will now be marketed under a new name: Rolls-Royce Ghost. The Ghost will carry the Rolls Royce signature lines, but in a much slimmer profile than the Phantom.

“We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities,” said Rolls-Royce Motor Cars CEO, Tom Purves. “The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.”