In an obvious marketing move, Pirelli has reportedly launched incentives a totally self financed initiative which, similar to incentives for substitution of vehicles, includes a contribution for purchase of fuel for those who decide to trade in their old tyres for Pirelli eco-compatible products.
This measure, an innovative one for the tyre industry, aims to sustain demand at a difficult time for the economy and stimulate the use of low environmental impact products for each segment of the automobile market, promoting substitution of tyres that are worn out beyond legal limits (equal to 1.6 millimeters of residual tread), in order to favor road safety.
The incentive for substitution of worn tyres is part of Pirelli’s program to develop solutions and products that are more and more innovative and ecological, as announced in the 2009-2011 industrial plan presented by the Group last February.
The program of incentives for substitution of tyres, promoted by Pirelli, the details of which will be published on the Company’s website, include, in collaboration with ENI and for You&Agip program members, a contribution for purchase of fuel of up to 60 euros, depending on the type of Cinturato tyre is purchased between the end of May and the end of July.
(Source) Azom
Tags: automobile market, compatible products, eco, environmental impact, impact products, millimeters, road safety, shifters, tyre, tyre industry, worn tyres