Picking Up Lessons from Chrysler’s Move

At first, their move was seen as a crazy one but now we can see the result of it all. What was once laughed at has become the ideal route to avoid being shamed into the dreaded bankruptcy row. This is of course with reference to Chrysler which seems to be sitting pretty for its tactics which leaves General Motors possibly ending up with nothing.

If you will recall, Chrysler was frantically looking at all alternatives to help save the brand. The company is doomed by the brand will stay and with a merger as the viable solution, the Chrysler brand lives.

General Motors thought otherwise. It is only now that they are seeking financial bailout yet again, something that no one ever thought would happen. And now with all parties disagreeing, GM finds itself closer to filing for bankruptcy, all alone with no partners or deals for a potential restructuring plan to boot.

Of the two, Chrysler’s route was seen as idiotic by most. But now, Chrysler is still standing while GM may be a thing of the past soon. How things change and what the difference of opinion and belief can make or break a brand, something GM obviously failed to consider prior to all this mess.

(Source) Press