Not As Many Takers For The Basic Model Tata Nano
Even though Ratan Tata envisioned Tata’s Nano to be a “common man’s” car, naming it the Rs. 1 lakh ($2098) car and making it more affordable for Indians, even he is dumbfounded by the fact that there are not that many takers for the basic model which does not have such features like power windows, an air conditioner, and the like.
The no frills model, which costs only about $2600 (after taxes and other expenses) makes up only 20 percent of all orders taken by the company. In fact, 50 percent of the orders are for the higher end version (cost 40 percent more) which does feature air conditioning. Given the heat in India, this should not be such a surprise with temperatures ranging between 40°C and 50°C in summer in many parts of India.
Popularity: 7% [?]
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