The alarming rate of car crashes and accidents have claimed a large number of young drivers due to reckless imprudence. Being at the prime of their youth and foregoing the importance of driving safely on the roads, perhaps this effort by the National Highway Traffic Safety Administration (NHTSA) can help make them aware of what awaits them if they are not careful on the road.
The Advertising Council joined today with a coalition of state Attorneys General and consumer protection agencies to launch a new series of public service advertisements (PSAs) designed to save lives by reducing youth reckless driving.
NHTSA data shows that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. Research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover.
Here is a sample ad:
(Source) Press
Tags: advertising council, consumer protection agencies, fatal crashes, highway traffic safety, national highway traffic safety administration, nhtsa, psa, public service advertisements, reckless driving, reckless imprudence, teen drivers, traffic safety administration, young drivers