Lotus has appointed a new CEO today, which will be Dany Bahar. Bahar was formerly Senior Vice President, Commercial & Brand for Ferrari SpA.
“I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history. Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics,” Bahar said. “With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”
The move will be effective beginning October 1st.
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