Let CARFAX Do the Vehicle Background Check
When it comes to buying a car, the necessary background check is needed to be assured that you are getting the quality vehicle without any hidden defects. And to make Carfax known, Zimmerman Advertising has announced an integrated marketing campaign with the said data firm. The campaign breaks with a series of :30 TV spots that depict several comical versions of a used car negotiation, with the car buyer firmly insisting, “Show me the CARFAX!” each time to the dealership employee.
Cars are expensive, and there’s a lot on the line when it comes to purchasing one. CARFAX helps buyers and sellers of used cars negotiate with confidence. Given the state of the economic environment and the seismic shift to cost-consciousness and value, CARFAX becomes even more valuable as consumers consider spending their hard-earned cash on a used vehicle. CARFAX is an essential part of the car buying process.
Zimmerman competed against four other prestigious national agencies for the CARFAX account. Zimmerman hit on the “Show me the CARFAX” concept early in the process and proceeded to validate gut instinct with research and field-testing.
“This campaign highlights the benefits for the two essential groups: the buyer who needs to be educated to ask for the product, and the seller who should have it readily available,” Auerbach notes. “Buying a used car is as simple as saying, ‘Show Me The CARFAX.’”
(Source) Press
Tags: background check, buyers and sellers, car buyer, car buying, carfax, consumers, economic environment, employee cars, integrated marketing campaign, necessary background, quality vehicle, tv spots, zimmerman