Koenisegg to revive soul and spirit of Saab
Koenigsegg is largely known for making exotic cars, you know, the ones that none of us will probably ever be able to afford. Well, if you’ve been paying attention you’ll know that the exotic automaker has recently purchased the troubled Saab from the even more troubled GM.
Considering the contrast between Koenigsegg and Saab the transaction raised a lot of eyebrows but consumers need not be worried as Baard Ecker, controlling owner of Koenigsegg, has vowed to revive the “soul and spirit” of Saab.
Well, GM wasn’t able to do this so prehaps a company who deals with some higher class vehicles will be able to do the trick.
Read (Autoblog)
Tags: baard ecker, economy, koenigsegg, recession, Saab, Soul, spirit, transaction