It may be small but it is the concept that counts. As far as the Kia Soul’ster is concerned, the brainchild of Kia Motors America has been lauded and has received the 2009 Concept Truck of the Year award. The Kia Soul’ster debuted at the 2009 North America International Auto Show. With the new concept vehicle, Kia presents a creative concept vehicle that is sure to be a great add for transportation needs which are quite relevant today.
“The Soul production vehicle has provided our design team with a tremendous platform for expression, and with the Soul’ster we sought to highlight a different side of the Soul and take it to another level,” said Tom Kearns, chief designer, Kia Design Center America. “It is an honor for the Soul’ster to be named Concept Truck of the Year, and further proof that Kia’s global commitment to design is dramatically altering the brand’s image and consumer opinion of our company and our vehicles.”
Indeed, Kia Motors has been on the aggressive route towards improving its vehicle quality and niche. And as far as a new concept vehicle, or truck in this case, the Soul’ster carries an appealing design that is sure to be admired and a hit in the car market soon.
(Source) Press
Tags: brainchild, car market, chief designer, consumer opinion, creative concept, expression, global commitment, kearns, KIA, kia motors america, niche, north america international auto show, proof, vehicle quality
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