How do you entice car buying? One thing that most buyers do not appreciate is hearing all the sales talk regarding their product. But perhaps employing an interactive way for them to find out more about a certain car model would be better.
Kia is having trouble trying to boost its sales. However this new marketing strategy, an interactive way of gathering information for a certain vehicle, may help. Some major car manufacturers have employed the same thing.
Companies like Toyota and Honda have been using an interactive method for their car lines, making it easier for customers to find out more about the car specifications and features. It is better in the since you focus more on people who are really interested in the product you are offering.
“When consumers get down to deciding on a car, they have questions,” said David Schoonover, Kia’s online and customer relationship marketing manager. “No. 1 is, ‘Do you have it?’ With the AutoTrader partnership, we address the ‘Do you have it?’ question.”
(Source) Orange County Business Journal
Tags: car companies, car line, consumers, customer relationship marketing, Honda, KIA, marketing strategy, Toyota