Kia LPI Hybrid Forte Unveiled

At a time when hybrids and fuel efficient cars are increasing in demand, leave it to Kia Motors to come up with a vehicle to satisfy those areas. Kia Motors Corp. yesterday unveiled the liquefied petroleum gas-electric hybrid version of the Forte and its eco-friendly sub-brand Eco Dynamics.

Eco Dynamics is a sub-brand that represents ecology and economics and the company’s aim of developing environmentally friendly automotive technologies, the logo for which will be used on hybrid, plug-in hybrid and hydrogen-powered vehicles to be launched in the future.

The hybrid Forte is equipped with a 1.6-liter LPG engine and an electric motor to support the internal combustion engine during acceleration and when the vehicle is started.

The LPI hybrid Forte is the world’s first hybrid vehicle to be fitted with a lithium-ion polymer battery, which is lighter and smaller but has higher output than nickel-metal hydride batteries. The company also altered the exterior and interior design of the hybrid Forte to set it apart from the normal version of the vehicle. The company said that it plans to develop a distinct tune that will be played when the hybrid Forte is started to further differentiate the car from conventional vehicles and use the tune in advertising campaigns.

The hybrid Forte will also be shown at the Seoul Motor Show that opens on April 2.

(Source) Korea Herald

Tags: acceleration, advertising campaigns, automotive technologies, conventional vehicles, hybrid vehicle, hybrid version, hybrids, hydrogen powered vehicles, internal combustion engine, kia motors corp, korea herald, liquefied petroleum gas, lithium, lithium ion polymer, lithium ion polymer battery, nickel metal hydride batteries, plug in hybrid, Seoul