It seems that Citroen exec Jean-Marc Gales is setting his sights high for the company he joined after giving up his post as Mercedes-Benz. How high you ask? Well, he wants to secure the title of Europe’s #3 automaker.
But how is he going to pull this off? Well, he is taking the company in what he describes as an unorthodox approach. Autoblog quotes Mr. Gales as saying the following:
It’s not important for us to produce 6 or 7 million cars to survive… We have another strategy, we believe in alliances, we cooperate with Ford and BMW on engines and gears, the most expensive parts to develop in a car.
This is a brave statement by Gales as the company currently sites at #7 in relation to Europe’s other automakers. Who’s #1? Volkswagen, duh.
Tags: Citroen, Europe, european sales, exec, jean marc gales, volkswagen
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