In retrospect, it probably wasn’t the greatest of ideas for Jack Daniels to sponsor a NASCAR vehicle, being that Jack Daniels is maybe one of the premier suppliers of high-proof alcohol on the planet.
But indeed, the bad economy just slapped Jack Daniels and its parent company upside the head with an empty bottle, and they pulled their sponsorship of the number seven car for Richard Childress Racing. Here’s the word direct from the company:
“While it is difficult for us to end our formal relationship with RCR, the current economic environment has compelled us to reevaluate our spending, and we’ve concluded that other areas in the marketing mix require additional investment,” said Tim Rutledge, vice president and brand director for Jack Daniel’s.
When you can’t successfully advertise liquor to NASCAR viewers by sponsoring a car, something’s fundamentally wrong. Jack Daniels should be having a banner year–I’m not sure I even want to know what’s so bad that they can’t afford to sponsor a NASCAR car.
Tags: Jack Daniels, nascar, nascar drivers, nascar season, nascar sponsorship
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