Hyundai to Launch National Advertising Campaign at the Oscars

If you think Hyundai Motors was crazy investing a lot on advertising during the Super Bowl, wait until you hear this one. Apparently, Hyundai is not slowing down and announced that they will launch its first national advertising campaign on Oscar Night with eight total spots airing on ABC’s telecast of the 81st Annual Academy Awards.

Building on the momentum of Hyundai’s Super Bowl advertising, Hyundai will again communicate three major initiatives during its airtime, including a significant addition to the innovative Hyundai Assurance program called “Hyundai Assurance Plus,” the “2009 North American Car of the Year” award garnered by the Hyundai Genesis, and the launch of the exciting new Hyundai Genesis Coupe. Hyundai has secured seven 30-second ads and one 60-second ad that will air during the Oscar ceremony.

All-new ads announcing the launch of Hyundai Assurance Plus will debut during the telecast. Hyundai Assurance Plus extends the security offered by the Hyundai Assurance program by adding 90 days of payment relief to the existing protection plan for consumers that finance or lease a new Hyundai between Feb. 23 and April 30.

(Source) Press