Hyundai Genesis to Be Used in “24”
The Super Bowl may be over but it looks like Hyundai Motors is not showing any signs of slowing down as far as its advertising plans are concerned. In fact, Hyundai will be power Jack Bauer of “24” with its 2009 North American Car of the Year, the Genesis sedan.
Tags: Genesis, Hyundai, hyundai motor, hyundai motor america, hyundai motors, jack bauer“Our partnership with FOX and its hit show ‘24′ provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan,” said Chris Perry, director of marketing communications, Hyundai Motor America. “The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world.”