Honda Insight’s “Let It Shine” Campaign Breaking Boundaries

The Honda Insight’s “Let it Shine” campaign goes full throttle as Vimeo LLC has collaborated with Wieden + Kennedy Amsterdam to break the boundaries of custom integration with a complex and unprecedented media-rich full page takeover of the said ad. The Vimeo.com community — made up of passionate content creators — embraced the integration wholeheartedly. In less than a week, the integration received 160,000 plays.

Vimeo engineers in the U.S. worked with the interactive creative team at Wieden + Kennedy Amsterdam to make such a seamless, highly integrated takeover a reality. The takeover incorporates such creative elements as watching plants grow along the sides of the page or having the lens flare from the sunrise sprawl across the entire page. Combined, these complex elements create a fully integrated user experience that embraces the spirit of the ad’s creative.

Vimeo.com was the only online video sharing site that Wieden + Kennedy Amsterdam selected to implement their custom ad integration of its ‘Let it Shine’ campaign.

Honda Insight – Let It Shine from Honda on Vimeo.

(Source) Press

Tags: amsterdam, breaking boundaries, content creators, creative elements, creative team, custom integration, Honda, honda insight, plants, spirit, sunrise, takeover, wieden kennedy