CarBuyersNoteBook

Controversial General Motors is sitting on pins and needles lately. Bankrupt seems to be their middle name these days although they are pinning their hopes on one car to help bring them some light in the midst of the darkest hour of their legacy. And the car tasked to bring in some glory to the embattled GM brand is the 2010 Buick LaCrosse.

The 2010 Buick LaCrosse is GM’s entry to compete with the likes of Acura, Lexus and Toyota models as far as midsized luxury sedans are concerned. Though it has become a familiar car for gated Florida retirement communities, GM is hoping for one last push for the sagging American car brand.

The car comes with a choice of two V-6 engines or a four-cylinder one that gets up to 30 mpg on the highway. The larger 3.6-liter engine puts out 280 horsepower and should go from zero to 60 mph in less than 7 seconds, according to Buick.

“Buick definitely has a significant challenge,” she said. “It is a brand that for over 100 million Americans, a combination of Generation X and Generation Y, it’s a tainted brand.”

GM, though, isn’t going for the next generation just yet. Its target market for the LaCrosse, according to Bierley, is people in their mid-40s and 50s. Those are people likely to have the money to buy it, with a base price of US$27,835.

(Source) Stuff