GM’s Chevy Volt has yet to hit dealerships and already tremendous amounts of buzz has begun circulating partially due to advertising efforts.
This is only the beginning says GM’s Bob Lutz as when the car is closer to hitting dealerships GM will be “pulling out the heaving artilery and get Volt buzz going”. In other words, GM is going to pour unheard of amounts of money into the Volt’s advertising campaign in hopes that it will catch out.
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Tags: chevy volt, GM