It’s been just six weeks, but GM has officially announced that it will no longer sell new cars at auction on the auction site eBay, instead choosing to focus on “other marketing efforts”, or, those that’ll help keep the automaker from completely tanking.
Neither GM nor eBay was prepared to reveal sales numbers, but going over the website by standard channels revealed an absolute wasteland of sales, and chances are, this is what ultimately killed the deal.
However, GM will continue to sell used cars on eBay, as will several other manufacturers, and both eBay and GM were quick to mention that their involvement with each other was far from over.
GM does have other marketing irons in the fire, such as their recently announced sixty day money back guarantee. So it’s a fair bet that they’ll carry right on until the day they finally crash and burn, which actually looks more likely with every passing day.
Tags: auction, business partners, corporate commitment, eBay, GM
1 user responded in this post
[...] West), comes a shocking story from the Los Angeles Times that, after Cash For Clunkers stopped, sales of new cars fell through the [...]