Ford seems to be achieving its goal in providing quality cars. This can be seen in the decline in number of vehicles returned for warranty repairs. Ford has had a decline in this area, proving that they have indeed come out and sold quality cars to consumers loyal to their brand.
In the past two years alone, Ford has reduced its warranty repairs costs by $1.2 billion, according to the latest company figures. These savings can be attributed to four straight years of quality improvements on Ford, Lincoln and Mercury vehicles. Ford’s initial quality is now in a virtual tie with Honda-Acura and Toyota-Lexus-Scion for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.
Ford’s commitment to world-class quality extends beyond preventing things that go wrong. Customer-driven product features, such as fuel economy, craftsmanship, and quiet interiors are designed into the vehicle to deliver an exceptional and affordable ownership experience.
(Source) Press
Tags: ford lincoln, ford warranty, honda acura, mercury vehicles, toyota lexus, warranty repairs, world class quality
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