Ford Increases Retail Market Share

Thanks to its continuous development and offering of new vehicles in the market, Ford has made great headway in improving its retail market share since December 2006. Ford estimates its retail share performance from October 2008 through March 2009 was the strongest of any major manufacturer compared with the same period a year ago.

Ford’s newest products drove the company’s retail share performance: the new F-150 pickup, Escape small utility, Flex full-size crossover and Lincoln MKS sedan. The sell-down of the previous-generation Fusion mid-size sedan also contributed to the company’s strong retail showing.

Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to “Drive one.”

The Ford Advantage Plan is effective on vehicles delivered from March 31 through June 1. The Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.

(Source) Press