The Ford Fiesta rolls into high gear as Ford continued to build on its global small car strategy, and the momentum surrounding the worldwide rollout of the new Ford Fiesta, with its official China market launch on the southern resort island of Hainan.
China is the world’s first market to introduce the four-door Fiesta sedan. The sedan and the five-door Fiesta hatchback are both built at the state-of-the-art Changan Ford Mazda Automobile Company manufacturing facility in Nanjing.
So far, customers have purchased more than 110,000 new Fiestas on the three continents where the car is on sale, including preliminary estimates from February results. “The new Fiesta is proving that if you make a great car, it will connect with customers around the world,” said Jim Farley, Ford’s group vice president for Marketing and Communications. “This car is raising the bar for what people can expect from Ford’s new line of dynamic, global products.”
(Source) Press
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