Ford Brand Hanging In There with Japanese Car Brands

For the 8th year in a row, Ford Motors has kept in step with the consistent Japanese car manufacturers as far as brand quality is concerned. While many would think that Ford would have dropped due to the impending crisis and of course the celebrated “Bailout” issue, Ford is still up there with its Ford and Mercury brands.

Ford is in a statistical tie with Japanese car brands based on a study by J.D. Power and Associates. Overall the Ford brand improved by 10 points since last year’s study.

“It is gratifying to see our commitment to quality paying off,” said Bennie Fowler, Ford group vice president, Global Quality. “Ford has demonstrated consistent and continuous quality improvement. We’re now tied with the best of the Japanese automakers and we won’t be satisfied until Ford is the industry’s global quality leader.”

Among the cars that have contributed to Ford’s success included the Ford F-150, Mustang, Edge and Mercury Sable. But as far as Ford is concerned, that achievement is nothing. The goal, like any other car company to date, is to be the global leader in the car industry.

(Source) Press

Tags: bailout, brand quality, car brands, car industry, ford f 150, ford group, ford motors, impending crisis, industry source, j d power and associates, japanese automakers, japanese car, mercury sable, quality ford