Fiat is making a timely re-entry into the U.S. car scene as it has technically bought a 35% stake into Chrysler. The deal was not cash-based and is pending government approval.
Chrysler was to get smaller vehicles from the deal while Fiat would gain access to the various retailers, allowing it to strategically place itself in marketing to a promising market looking for small cars.
If all goes as planned, the consumer gets better vehicles from Chrysler and a return to U.S. sales by Fiat’s legendary Alfa Romeo sports car brand. Chrysler is expected to use Fiat platforms as the basis of a new generation of compact, subcompact, and perhaps midsize cars.
In addition to providing North American dealers and assembly capacity, Chrysler could supply Fiat with the large-car platform it needs to build credible luxury sedans when the next generation of Chrysler’s acclaimed 300C and Charger rear- and all-wheel-drive cars go into production
(Source) Freep
Tags: Alfa Romeo, assembly capacity, car brand, Chrysler, Fiat, luxury sedans, midsize cars, Sports Car