CarBuyersNoteBook

With people today turning to used cars, another twist has been added and this by adding the “green” criteria option for shoppers. Dealix launched the “Green Choices” section on the site Usedcars.com, establishing a place for visitors to research and shop for used cars online based on their top “green” criteria, as defined by the latest Environmental Protection Agency (EPA) standards.

Features of this new option include:

• “Green leaf” badges in vehicle search results that identify fuel efficient cars and other “green” vehicles using EPA standards
• A dynamic list of the most popular green searches being done in each market so that shoppers can see which environmentally friendly used cars in their area are most popular
• A “Let Me Decide” tool that allows visitors to choose cars based on the green criteria that is important to them, as defined by current EPA rankings, for: Air Pollution Score, Greenhouse Gas Score, and desired Fuel Economy; and a corresponding glossary
• A shopping tool that matches visitors’ criteria and interests with all available inventory of green used cars in their area based on zip code
• Updated research and content from the green vehicles site Hybridcars.com covering a range of topics, including hybrid buying tips and the use of biofuels

“Many consumers today do not realize the green vehicle category encompasses cars above and beyond hybrids, biodiesel, and plug-in vehicles,” said Anna Zornosa, general manager of Dealix and executive vice president of Cobalt.

(Source) Press