Customer Service Critical for Automotive Industry
Closing a sale is one thing but it is the after-service of auto companies that is important for most consumers who end up buying new cars today. While they may have secured the car after paying for it, available assistance after the sale is equally important since they are looking for the customer support services to help them in cases of maintenance and troubleshooting issues arising from thereon.
The 29th annual study examined satisfaction among car owners who visit a service department for maintenance or repair work. Rankings, based on dealer performance during the first three years of ownership, were determined by service quality, service initiation, service advisor, service facility and vehicle pickup.
Results revealed that the highest-performing brands retained more than 80 percent of their customer maintenance and repair dollars within their dealer network, compared to less than 60 percent for lowering-performing brands.
Lexus ranked highest with dealer service, moving up from fourth position in 2008. Jaguar, BMW, Cadillac and Acura helped round out the top five, while all GM brands ranked above industry standards.
(Source) Press
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2 Responses to “Customer Service Critical for Automotive Industry”
By shaibin on Mar 12, 2009 | Reply
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